Red Bull is opposing the trademark application of  Old Ox Brewery,

The opposition filed with the US Patent and Trademark Office claims Old Ox confusingly similar the the famous energy drink. Red Bull is arguing that “an ‘ox’ and a ‘bull’ both fall within the same class of ‘bovine’ animals and are virtually indistinguishable to most consumers.”

Red Bull has made some demands, such as that Old Ox not produce any soft drinks, like root beer.

Apparently, Red Bull’s biggest problem is the supposed ox-bull confusion, claiming that an ox is just a bull that’s been castrated.

“Apparently Red Bull has little faith in the ability of consumers to distinguish between various classes of bovine animals,” writes Tim Sitzmann, a trademark attorney at the Minnesota law firm Winthrop & Weinstine. “That would include cows, bulls, oxen, yaks, bison, buffalo, steer, longhorns, and apparently antelopes.”

As with other oppositions of this sort, it doesn’t appear to have a little too much bull to stand close scrutiny.
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